The RELENTLESS SWAGGER™ The Red Dot design draws on a symbol that has carried significant meaning across cultures and centuries. The red dot has marked presence, focus, warning, intention, enlightenment, sacrifice, and resolve, often used not to decorate, but to signify. It's a marker that something matters, that it is important.

Each design features the red dot paired with one of our four pillars detailed in black and centered - Grit, Justice, Faith, Service, because this timeless symbol holds them all. We chose to set this design against only a black field, the red dot becomes unmistakable. Black represents gravity, discipline, restraint, and depth. Red signals conviction, cost, and action. There is no excess, only contrast. Only choice.