Sustainability matters to RELENTLESS SWAGGER™ because intention matters. What we create, how it’s made, and why it exists should never come at the cost of unnecessary waste.

The apparel industry has a well-documented overproduction problem. Traditional retail relies on mass manufacturing, producing large volumes of inventory before demand exists. An estimated one-fifth of all textiles produced are never sold, often ending up in landfills or destroyed. In fact, the fashion industry alone discards about 92 million tons of textiles each year. That cycle of excess is not aligned with our values.

That’s why every RELENTLESS SWAGGER™ piece is printed on demand.

Why On-Demand Printing Matters

We do not mass-produce inventory or stockpile products. Each item is made only after an order is placed, specifically for the person who ordered it. This approach dramatically reduces textile waste and eliminates overproduction by design.

Our production partners use modern printing methods that:

Produce little to no wastewater

Use less energy than traditional bulk printing

Avoid excess materials tied to large-scale runs

Because nothing is made without a buyer, there is no unsold stock and no unnecessary disposal. The limited waste that does occur is typically tied to rare printing errors, which are minimized through multi-step quality checks before shipping.

A More Responsible Way to Create

Print-on-demand or made-to-order is not about trends. It’s about restraint, discipline, and purpose. Less waste created for every piece.

RELENTLESS SWAGGER™ believes sustainability is not about restraint for its own sake or creating less. It’s about creating better, with intention.

What you wear speaks. How it’s made matters.