The RELENTLESS SWAGGER™ The Word design distills each pillar - Grit; Justice; Faith; Service - to its core essence. Each design features a single pillar word in bold red. Fewer than ten words are by design, these statements reject excess and distraction. Brevity matters. These designs are not explanations; they are commitments. Each pillar word is followed by a brief action phrase intended to move thought into motion, reminding the wearer that values are proven through action, not declaration. The semicolon signifies continuation: what you believe must be followed by what you do.